WHY ORGANIC

More than half the worlds’ need for fibre is supplied by cotton. Cotton is promoted as a ‘natural’ fibre and when we put our new baby in cotton nappies, that lovely soft cotton baby sleepsuit and slip her into those cotton sheets we think of purity, comfort and cleanliness.That is not the case. In fact cotton production and processing involve the heavy use of chemicals.

The textile industry uses chemicals that are dangerous to human health and wildlife.Many of the chemicals used are acutely toxic, and are classified by the World Health Organisation (WHO) as moderately hazardous to extremely hazardous.

According to the Soil Association, the conventional cotton farmer uses around 150 grams of pesticides to grow the cotton required for one T-shirt – that is the equivalent of one cup of sugar.

Fortunately, organic farmers around the world are showing that there is no need to rely on dangerous chemicals, relying instead on both ancient and innovative growing methods.

Organic cotton is produced without the use of harsh chemicals. Instead natural fertilisers, compost and the use of natural pest control have helped make the growing of organic cotton a viable enterprise. For example, in Uganda black ants keep caterpillars and other pests under control.

In other countries, mixtures of natural soap, chilli and extracts from local trees are used to repel pests, which can then be eaten by chickens or other birds. Insect traps can be used to detect when levels of infestation are rising, allowing farmers to time their applications to gain the best effect.

The benefit of producing cotton organically, to the consumer - especially our babies- is the softness and quality that only organic cotton can provide. It is truly unmatched and one of the top reasons people choose organic cotton for their delicate baby's skin.

Cotton that is grown in conventional ways is compromised and weakened by the chemicals used in growing, processing and dying of the cotton, all these things break the fibre down and create a weaker, inferior cotton garment, that is why you get a softer, stronger, better cotton using organic.

Before the advent of chemicals, natural, organically grown cotton was provided for us. Today, organic farming is the key to reclaiming a bright future.

At Baby-O, we aim to continually source beautiful and stylish organic products for you and your baby, which means you don’t have to sacrifice the environments’ health and well being - or your own - for baby’s clothes or anything else.